In terms of my AFROBEATS magazine, my target demogrphic are mainly going to consist of aspirers, individualists and mainstreamers. This is because Afrobeat artists like to add a flashy element to what they do. They like to be the best of the best and are usually money motivated which to them shows their individuality. The following psychographics will be best suited to my magazine. Mainstreamers usually like to fit in with what society think. They don't tend to like standing out and usually go with the flow. This is the largest Cross Cultural Consumer Characterization group in the population.  Individualists like to show the world that they are different and are usually free from restriction. finally, aspirers are usually materialistic and are very into appearance and fashion.