Evaluation Question 1
In what way does your media product use, develop or challenge forms and conventions of real media products?
Above is a VIDEO, used to evaluate the conventions represented in my media product.
Challenging Patriarchy
Philosopher and theorist, Judith Butler highlights my convention through her book known as Gender Trouble(1990).
Butler felt that feminism had made an error in terms of connoting that'women' were a group with common characteristics and interests. That approach, Butler said, performed 'an unwitting regulation and conformation of gender relations' -- reinforcing a binary view of gender relations in which human beings are divided into two clear-cut groups, women and men. Instead of opening up possibilities for a person to form and choose their own individual identity, feminism had closed the options down.
How does this link to media studies?
Well, the call for gender trouble has obvious media implications, since the mass media is the primary means for alternative images to be spread. The media is therefore the site upon which this 'semiotic war' (a war of symbols, of how things are represented) would take place. Madonna is one media icon who can be seen to have brought queer theory to the masses.